loblolly's business plan for publishing, promotion, and selling





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Overview of Loblolly Writer's House Business Plan



Purpose: Publish, promote, and sell novels of popular fiction created by writer Charlsie Russell
Annual Goal:
Steadily increase sales
Objectives:
Produce a new title biennially in print and digital formats
Promote print-on-demand (POD) sales of titles through Lightning Source, Inc. (LSI) and Amazon (Create Space)
Strategies:
Distribution Strategy
Place all books with LSI, owned by Ingram Book Company, a major book distributor
Self-distribution to Mississippi’s independent bookstores and gift shops
Aggressively participate in internet marketing
Pricing Strategy
Median price for books of similar size, genre, and format
Product Strategy
Produce a well-crafted story
Produce a superbly constructed print book
Produce a well-formatted, navigable, and readable e-book
Promotion Strategy
Participate in print and epub marketing contests
Produce easily accessible press releases for review and publicity
Attend craft shows
Promote the Loblolly Writer’s House website
Blog bi-monthly on Mississippi/Southern history (my brand), as well as publishing, promoting, and selling self-published print and digital fiction
Develop a strong internet marketing plan










Copyright Notice

"Loblolly Writer's House Site" Copyright 2006 by Charlsie Russell

All rights reserved on all material on all pages in this site, plus the copyright

on compilations and design, graphics, and logos except as noted. For information

on reprinting material from this site, please contact

Charlsie Russell at loblollywriter@aol.com.

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